In Latin, the verb "fidere" means "to trust" or "to rely on".
Its etymological roots trace back to the Latin verb "fidere", which conveys the concept of trust and confidence. Interestingly, this word has persisted through Middle English and Middle French, eventually finding its way into modern English as "fidelity".
So, when you encounter the term "fidelity," remember that it has a long history of trust and reliability behind it!
Fidere.ai was conceived when Lara Shackelford and Vinay Singh connected over their shared passion for AI strategy while pursuing postgraduate diplomas at Oxford Saïd Business School. Our Chairman and Founder, Lara Shackelford, brings over three decades of leadership in Data and AI technologies, with transformative roles at tech giants like Intel, Oracle, and Microsoft.
Co-founder Vinay Singh contributes over twenty years of experience in human capital and technology leadership, with expertise in workforce strategy, organizational transformation, and employee experience. His background spans agency and in-house HR roles, focusing on post-M&A integration, learning & development, and talent acquisition.
Amir Hartman, our third co-founder, is a best-selling author and sought-after speaker on digital transformation, having taught at Berkeley's Haas School of Business and Harvard Business School. Amir's 20+ year collaboration with Lara, which began at Oracle, adds depth to our leadership team.
Jeb Dasteel, our Strategic Advisor, co-founded the Experience Alliance and serves as President of Dasteel Consulting. His extensive experience includes roles as Chief Customer Officer at Oracle and advisory positions with several technology companies.
Our combined expertise positions Fidere.ai to drive AI innovation and success for our clients across AI, Data, Marketing, Customer Experience, and Employee Experience domains.
